...and so it began...

Let me just start by saying I’m a neophyte to this whole innovation/strategy/design revolution. As a student, preparing to enter the work force (for the second time), I sort of stumbled upon it while interning at C2, LLC. For me it was like someone had knocked me over the head and said, “there is a place for you after all.” Why do I say this? Because up till this point I have been the artist in business school (I have a BBA) or the businessperson in art school (if I pass this semester I’ll have a BFA, too). A fish out of water anyway you put it.

So, I thought I would wrap my head around this thing for my thesis project. If I had only known what I was getting myself into -- there way more information then I expected, but none of which seems to be focused. And if that wasn’t bad enough, there is an anti-innovation/strategy/design movement with compelling arguments. It’s enough to make me a little manic.

Why should you care? I guess you shouldn’t if you are happily plodding along making money with your designs at a firm with a strange name.

You know who you are.

I guess the people who this really affects are those of us who are about to enter the work force where the scenery is changing. I don’t know about any of you, but I had no heads up.